Customer Loyalty: What Do Your Customers Really Care About?

Do you know what your customers value the most about your product/service?  Many business owners assume it's quality, great customer service, or price.

But if you were to ask current clients, their answers may surprise you. Sometimes personal concerns play an important role in buyer’s choices.

Recognizing the full range of both rational and emotional factors behind client purchases and tailoring your communications accordingly, is just as essential to client retention as it is to gaining new clients.

Today's criteria of  affordability, met expectations, and great service is standard for doing business.

Savvy BOSS LADIES include surveys in their customer support process to know what clients value.

How well are you retaining your clients?

Many entrepreneurs assume any number 50% is great and it's a good start.  Keeping as many as your clients as possible reduces the time resources it takes to gain new customers.  An ideal client retention rate of 80% is a target you should aim for. Increasing client retention is a simple and easy way to meet your revenue goals.

Are you nurturing your clients as prospects?

Now tell me this: Who is more likely to purchase high ticket offers—new buyers or existing buyers?

That’s a no-brainer.

So what I’m sharing you is that if you see your existing buyers also as prospective buyers, and include them to the maximum degree, you will significantly improve the percentage of new business that results.

We often miss this clear and simple, direct route to improving our businesses because we don’t see existing buyers as prospective buyers, only as “past” buyers.

This is absurd and risky.

Making sure clustomers are aware of all the services we provide opens the door for new business. Addressing their individual values such as personal growth, reduced anxiety, and reputation solidifies customer loyalty.

THANKS FOR READING MY BLOG!
Are you looking for ways to stay top of mind?
Contact Us to discuss your client retention blueprint!
Or check us out on Facebook at TamaraBurkett